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THE WEEKND DIE FOR YOU SOUNDS LIKE HOW TO
Beauty Behind The Madness was an album with a narrative arc, one that followed a cold-blooded casanova as he fell into hopeless love and got freaked out because he had no idea how to handle it. With Beauty Behind The Madness, the 2015 album that made him a star, Tesfaye effectively translated that dazed, bloodshot House Of Balloons style into widescreen mass appeal, bringing in cinematic Michael Jackson sonics but keeping his outlook as bleak as it was hedonistic. Musically, at least, Tesfaye has fully adapted to his new Teen Choice status - or, perhaps, the world has adapted to what Tesfaye is doing. He was still a triple-nominee.) Given that the Weeknd came up singing dark, obsessive, gothic party songs over Beach House and Siouxsie & The Banshees samples, hiding his face from the world, you might expect that his post-breakthrough album would be some kind of R&B In Utero. Last year, he lost Teen Choice Awards to Nicki Minaj, Wiz Khalifa, and One Direction. On “Reminder,” a song from his new album, Starboy, Abel Tesfaye croons, “I just won a new award for a kids’ show / Talking ’bout a face numbing off a bag of blow / I’m like goddam, bitch, I am not a Teen Choice.” (He’s right.
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The Weeknd did that last year, and he’s suffering some of the identity-crisis spasms you might expect. You’re not supposed to make music that’s fueled by sex and drugs - that’s explicitly about sex and drugs - and then ride that music to massive crossover pop stardom. You’re not supposed to be able to do this anymore.